The newest boutique hotel settled in the heart of Florence at the side of the historic Palazzo Strozzi (at the number 1after the square) suggests a new vision of luxury: a wonderful spa and a very joyful Health and Beauty center, Heavenly beds and the latest hospitality technology. Benefits of traditions plus the modern world solutions.

The Golden Tower maintains luxury habits exploiting new service standards. Deeply connected to the history, art, shopping and wellness the Golden Tower enjoys the greatest location in Florence. All guests will be granted a proximity wide range of Tuscan restaurants to share the best possible italian atmosphere plus fantastic food and wines.

The Golden Tower hotel has been renovated with great care and attention especially for the recovery of the medieval tower called "Tower of the Strozzi.

The building and the old tower came back to life after 4 years of dedicated architectural renovation and more than 1 thousand working days thanks to high professional workers, technicians and architects. The hotel is located in Piazza Strozzi in the heart of Florence.

The Golden Tower Hotel ... for a perfect stay between Via Tornabuoni and Piazza Strozzi. It is the perfect location for those who pretend to find out peace and quiet because it faces on a pedestrian precinct. Anyhow Guests can also easely reach the hotel by car. The Golden Tower hotel strikes a balance between ancient and modern thanks to its beautiful frescoes and the beautiful SPA-Beauty Farm where guests can attend their treatments.

Our guests could have the possibility to sleep in the historic tower that was the great Filippo Strozzi’s manor or to have a special dinner in the Historical lobby (XIV century) finely painted to share unforgettable moments.

A place to relax in the exclusive library with fireplace and chocolate bar. The Tower Deluxe is the great deal for those who want to live like the historical Florentine bankers, a suggestive flash-back to the artistic treasures of Florence.

Golden Tower offers valuable and impressive rooms settled in the oldest part of the hotel, facing Piazza Strozzi (XIV sec.). The Strozzi Family lived in this tower up to 1492, than they moved into Palazzo Strozzi. This notorious family was one of the most powerful dynasty of bankers with offices in Italy and Europe (with the bank Strozzi).

They built their magnificent manor, now become The Golden Tower hotel with the purpose to demonstrate its power and superiority upon the Medici family. The Golden Tower enjoys the great cultural heritage of XVI sec. thanks to the original frescoes of that period showed in the lobby, carefully restored.